Press Releases

ECU // LAV and NDRC Launch $3.2 Million National TV Ad Buy in Support of For the People Act (H.R. 1/S. 1)

Mar 23, 2021

Last week, the groups announced a $30 million effort to ensure Senate passage of S. 1

End Citizens United // Let America Vote Action Fund launched a $3.2 million national television ad buy as part of the group’s $30 million campaign with the National Democratic Redistricting Committee (NDRC) to pass the For the People Act (H.R. 1/S. 1)––a critical reform package to get dark money out of politics, crack down on corruption, end partisan gerrymandering, protect voting rights and ensure elections are accurate.

The TV ad will run through April 30th on stations including, CNN, MSNBC and entertainment channels like TNT, ESPN, USA and HGTV. The national television ad buy follows ECU // LAV’s digital ads launch last week that represented the first $1.2 million of the advertising element of the groups’ campaign airing in Alaska, Arizona, Georgia, Maine and Pennsylvania.

Click here to view the TV ad

“The American people have a chance to defeat the corporate special interests that have too much power and influence in Washington,” said ECU // LAV Action Fund President Tiffany Muller. “Now is the moment to reduce the influence of money in politics, crackdown on corruption in both parties, ensure accurate elections, and protect voting rights. It’s time for the Senate to pass the For the People Act and make Washington work for everyone, not just those on top.”

Full script below: 
It doesn’t happen often. 

Every day people taking on the corporate special interests––and winning. 

But now, the For the People Act stands on the brink of becoming law. 

Ensuring accurate elections. 

Iron-clad ethics rules to crack down on political self dealing. 

A ban on dark money. 

And finally reducing corporate money in our politics to restore our faith in government. 

Because it’s time for the people to win. 

As reported by The New York Times, ECU // LAV Action Fund and NDRC are investing $30 million in television and digital advertising; major grassroots activation, including putting boots on the ground in key states; and grasstops education and outreach. The campaign will fund key national and local allied organizations––from good government and voting rights groups to a wide array of issue advocacy groups. This historic investment will harness the grassroots energy for unrigging the system in Washington to make it work for everyone, not just those on top, and will make it clear to the Senate that we must pass this bill.

###