First wave of ads will air in Alaska, Arizona, Georgia, Maine and Pennsylvania
On Monday, the groups announced a $30 million effort to ensure passage of S.1
End Citizens United // Let America Vote Action Fund launched digital ads as part of the group’s $30 million campaign with the National Democratic Redistricting Committee (NDRC) to pass the For the People Act––a critical reform package to get dark money out of politics, crack down on corruption, end partisan gerrymandering, protect voting rights and ensure elections are accurate.
The digital ads represent the first $1.2 million of the advertising element of the campaign and will air in Alaska, Arizona, Georgia, Maine and Pennsylvania to start on Youtube, Facebook, Instagram, Snapchat and Reddit.
Click here to view a sample digital ad
Click here to view a sample digital ad
“Americans across party lines know Washington is broken and isn’t working for them. Corporate special interests have too much power, foreign governments are trying to interfere in our elections, and self-serving politicians are suppressing the vote and gerrymandering districts,” said ECU // LAV Action Fund President Tiffany Muller. “It is urgent that the Senate act now. The For the People Act will reduce the influence of money in politics, crackdown on corruption in both parties, ensure accurate elections, and protect voting rights. These are common sense reforms that will benefit everyone and it is time they become law.”
As reported by The New York Times, ECU // LAV Action Fund and NDRC are investing $30 million in television and digital advertising; major grassroots activation, including putting boots on the ground in key states; and grasstops education and outreach. The campaign will fund key national and local allied organizations––from good government and voting rights groups to a wide array of issue advocacy groups. This historic investment will harness the grassroots energy for unrigging the system in Washington to make it work for everyone, not just those on top, and will make it clear to the Senate that we must pass this bill.
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