This election cycle, End Citizens United // Let America Vote launched its first ever ‘Democracy Defenders’ program, investing in preeminent attorney general and secretary of state races in key states. ECU // LAV worked to defend these critical constitutional roles from MAGA Republicans who wanted to push their extremist conspiracy theories and sow distrust in our elections. With ECU // LAV’s support, Democracy Defenders yielded crucial wins for their states and our democracy.
ECU // LAV had a 100% win rate in all of the AG and SOS races where we ran paid communications, including in Nevada, Arizona, and Michigan.
Overall ECU // LAV had:
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14 overall wins (pending one recount)
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85% win rate in SOS races
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All incumbent AG and SOS re-elected, and held open Arizona SOS seat
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Flipped Nevada SOS and on track to flip Arizona AG
ECU // LAV supported Democracy Defenders through virtually every step of their campaigns from early endorsements to seven-figure ad buys to driving the earned media narrative spotlighting their MAGA opponents’ extremism. In key races in states like Nevada, Arizona, and Michigan, ECU // LAV provided critical support to ensure that no election denier could have the power to overturn the will of the people in future elections.
In Nevada, ECU // LAV:
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Launched an ad campaign against extremist attorney general candidate Sigal Chattah
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Held Republican Jim Marchant accountable for multiple campaign finance violations
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Joined Senator Amy Klobuchar and local leaders rallying Democrats to elect Cisco Aguilar as Nevada’s next secretary of state
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Partnered with DASS (Democratic Association of Secretaries of State) on a seven-figure ad buy contrasting Cisco Aguilar with his GOP opponent Jim Marchant
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Ran a six-figure Spanish language radio ad campaign with Unidos Action Fund/Action PAC to support Cisco Aguilar
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Released a $450,000 digital GOTV campaign targeting AAPI voters in Clark County to help elect Democrats up and down the ballot
In Arizona, ECU // LAV:
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Kicked off our Vote for Democracy Tour with an ASU GOTV event with Senator Amy Klobuchar and Kris Mayes
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Held a roundtable discussion with Senator Klobuchar and Adrian Fontes on expanding voting rights and protecting our elections
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Ran a six-figure Spanish language radio ad campaign with Unidos Action Fund/Action PAC to support Adrian Fontes
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Launched direct mail ad campaign that exposed Abe Hamadeh and Mark Finchem’s extremism
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Commissioned polling in Arizona’s AG and SOS races
In Michigan, ECU // LAV:
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Landed earned media hits against extremist politicians Kristina Karamo and Matt DePerno
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Created organic digital media highlighting Karamo’s extremism and bizarre conspiracies
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Partnered with key Democratic organizations like DASS to launch seven-figure ad buys
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Ran digital ads and sent mailers highlighting Matt DePerno’s corruption and extremism and encouraging voters to hear DePerno’s extremism in his own words at www.mattdeperno.com
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Hosted press events with Secretary of State Jocelyn Benson and Attorney General Dana Nessel to highlight threats against democracy in Michigan
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Kicked off canvass launches with Attorney General Dana Nessel, Secretary Benson, and Kerry Washington
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